In short: according to OnlyFans' official accounts, in the financial year ending November 2023 creators earned around $5.3 billion in total across more than 4 million creator accounts: an average of roughly $1,300 a year each. The average is misleading, though: a small share of creators takes most of the money, while most earn little or nothing.
"How much does a girl make on OnlyFans?" is one of the most searched questions on the topic. Answers online swing between million-dollar stories and tiny sums. Let's sort it out with official figures and a concrete example of what's left in Italy.
Where the numbers come from
OnlyFans is run by a UK company that files annual accounts with the UK companies register. It's the only official source on total earnings. For the year ending 30 November 2023 the accounts reported, rounded:
| Item | Value |
|---|---|
| Total fan spending | about $6.6 billion |
| Total creator earnings | about $5.3 billion |
| Creator accounts | about 4.1 million |
| Fan accounts | about 305 million |
Later filings showed further growth, but the order of magnitude of the average per creator stayed similar.
The average: about $1,300 a year
Dividing total earnings by creator accounts gives an average of about $1,300 a year, a little over $100 a month.
Two important caveats:
- Many creator accounts are inactive: opened and never used, or used briefly. The average among truly active creators is higher.
- The distribution is extremely skewed: a few thousand profiles take a huge share of the total.
Why a few earn a lot
OnlyFans works like social media: attention concentrates on a few profiles. Top earners almost always share:
- an audience built on other socials before opening OnlyFans;
- consistency: they post and reply every day, for months;
- chat management: a large share of income comes from PPV and tips, not subscriptions;
- constant promotion across channels;
- often a team (photographer, social media manager, chatters).
Someone opening a profile with no audience and no promotion usually earns little.
Realistic earning bands
There are no official statistics by band, but industry experience suggests typical scenarios for an active creator:
| Profile | Typical situation | Monthly gross order of magnitude |
|---|---|---|
| Starting out, no audience | Few fans, occasional promotion | $0 to a few hundred |
| Active for some months | Steady promotion, good chat | a few hundred to a few thousand |
| Established | Large social audience, team | several thousand and up |
These are indications, not promises: be wary of anyone guaranteeing exact figures, especially if they ask for money or large percentages in return.
What's left net in Italy: an example
Take a creator who grosses $10,000 on OnlyFans in a year.
- OnlyFans fee (20%) → $8,000 left.
- Conversion to euros → at an indicative rate of 0.90, about €7,200 paid out.
- Taxes and contributions → depend on the tax regime. Under the flat-rate regime you pay a substitute tax and INPS contributions on part of the income; for adult content the surcharge known as the "ethical tax" must also be considered.
Depending on regime and personal situation, taxes and contributions can take roughly 30% to over 40% of what's paid out. In the example, net income could be about €4,300 to €5,000.
The exact calculation should be done with an accountant. All details are in the guide to OnlyFans and taxes in Italy.
Subscriptions or PPV: where the money comes from
For many creators, especially with free profiles, most income isn't the subscription but:
- paid messages (PPV) in chat;
- tips and custom requests;
- renewals and bundles from loyal fans.
That's why chat management is considered the most important job after creating content.
Growing earnings without miracle promises
- Build your audience first, outside OnlyFans.
- Post regularly and tell fans when new content arrives.
- Polish the welcome message and first interactions with new subscribers.
- Use free trials and discounts so people can try the profile.
- Get listed in directories: on Best Fanser Italian fans search by city and category.
- Get help only when the work exceeds your time: here's how to choose a serious agency.
If you're thinking of starting, how to become an OnlyFans creator covers every step.
Frequently asked questions
How much does the average OnlyFans creator earn?
Based on the official accounts, about $1,300 a year per creator account. The average is heavily influenced by a few profiles earning a great deal.
How much does OnlyFans take?
20% of every payment. The creator keeps 80%.
Can you make a living on OnlyFans?
Some creators do, but they're a minority. It takes an audience, consistency and a lot of work on promotion and chat.
How much is left after taxes in Italy?
It depends on the tax regime. After the fee, currency conversion, taxes and contributions, net income is often around half of what was grossed on OnlyFans.
Where do creators earn the most?
For many, especially with free profiles, from PPV in chat and tips more than from subscriptions.